by Emily Ohnstad
Our Tuesday visits began at Manning, Selvage & Lee, one of the world’s leading public relations agencies. We met an alumnus of the University of South Carolina Honors College, Stephen Brown, Senior Vice President of Media Strategy. He described the past, present and future operations of the company, such as the recent launch of McDonald’s Southern Style Chicken Biscuit.
His down-to-earth attitude allowed for fluid conversation and intriguing questions from the class. With his advice, we are all encouraged to apply for as many internships as possible and network with local reporters.
The class participated in a brainstorm to create a headline for the new dark chocolate candy, Dark Knight Reese’s Cup. The candy will soon appear in stores to promote the new Batman movie, The Dark Knight. Lauren Fabian’s example was “Now the chocolate is as dark as Gotham.” We then decided which medium was best for the new Reese’s. The exercise gave us a chance to participate in a real life example of what public relations professionals do as well as jump start our creative minds early in the morning after a long night of fun.
Overall, the students enjoyed the presentation and found Mr. Brown to be a helpful and charming professional. Many plan to contact him in the future.
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